Rooted in Soil, Refined by Nature

About Garden & Bloom

Learn about our Purpose, Mission, Goals and Team

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Rooted in Soil, Refined by Nature

Welcome to Garden & Bloom, proudly presented by Heritage Oaks Farm Ltd. Co.

Our journey began with a simple yet profound mission: to empower gardeners across the nation with the tools, knowledge, and inspiration needed to cultivate thriving gardens, no matter the climate. Since our inception in 2010, we have had the privilege of guiding thousands of enthusiasts as they transform their outdoor spaces into blooming havens.

At Garden & Bloom, we’re more than just a website; we’re a community of passionate plant lovers and gardening aficionados. Our content is meticulously crafted to cater to green thumbs of all levels, from the urban balcony gardener in New York City to the sprawling estate planner in Seattle, and every space in between. Our goal is to demystify the gardening process, making it accessible and enjoyable for everyone, regardless of where you call home. Here, you’ll discover a wealth of resources tailored to your local hardiness zone, ensuring that you can select plants that will thrive in your garden and learn techniques to create your very own verdant oasis.

Owned by Heritage Oaks Farm, Ltd. Co., which you may remember as Hardy Tropicals, Ltd. Co., GardenandBloom.com operates under the expert guidance of GuideofUS, LLC, a renowned name within the GuideofUS Media network. This partnership underscores our commitment to delivering exceptional gardening content, fostering a vibrant community, and supporting gardeners in their pursuit of beauty and sustainability.

Whether you’re a seasoned gardener seeking advanced tips or a newcomer eager to plant your first seed, Garden & Bloom is here to support your gardening journey. Let’s grow together, turning dreams of lush landscapes into realities, one plant at a time.

Our Mission

Our mission at Garden and Bloom is to provide and entrust fellow gardeners with accurate, useful, and pertinent information for all types of plants.

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John C. Derrick
Editor-in-Chief / Co-Founder

Meet John, the heart and soul behind Garden & Bloom. With over 25 years of dedication to landscaping and gardening, John’s journey has been fueled by a deep appreciation for tropical landscapes and a boundless curiosity for the natural world. His passion for gardening extends beyond the mere aesthetic, delving into the very essence of what makes plants thrive—soil.

John likens the art of creating the perfect soil blend to that of a master chef crafting a gourmet meal. Just as the right balance of ingredients can elevate a dish to new heights, the perfect mix of soil, nutrients, and amendments can transform a garden into a thriving ecosystem. This enthusiasm for “cooking up” the ideal plant food has become a cornerstone of his gardening philosophy, emphasizing the importance of nurturing the foundation to cultivate lush, vibrant landscapes.

In addition to co-founding Garden & Bloom, John’s adventurous spirit and love for Hawai’i led him to establish the Hawaii Travel Guide in 2002. His affinity for the islands is reflected in his study of their unique landscapes and ecosystems, enriching his expertise and approach to gardening. When he’s not immersed in the world of plants, John’s interests are as diverse as his gardens. An avid landscape photographer, he captures the beauty of the natural world through his lens. Technology, birds (especially parrots), and hiking are among his other pursuits, each contributing to his multifaceted perspective on gardening and life.

John’s dedication to exploring and sharing the wonders of gardening is evident in every project he undertakes. From the lush pages of Garden & Bloom to the scenic trails of Hawaii, his work is a testament to his passion for creating beauty and fostering growth, both in gardens and in the hearts of those he inspires.

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Victoria C. Derrick
Editor / Co-Founder

Victoria, a co-founder of Garden & Bloom alongside her husband, John, embodies the spirit of a true garden enthusiast. Her love for the lush, tropical, and verdantly alive has been the guiding light of her gardening journey. Victoria’s passion is not just limited to the beauty of plants but extends to the joy of nurturing them from soil to bloom. Her garden is a testament to her dedication, a place where flowers are not just grown but are cherished for the stories they tell and the beauty they bring into the world.

With a keen eye for the vibrant and the beautiful, Victoria has also lent her talents to the role of Executive Publisher at Guide of US, where she continues to inspire and educate others about the wonders of gardening and traveling as a professional digital publisher. Her approach is one of gentle guidance, encouraging gardeners of all levels to explore the therapeutic and fulfilling experience of growing their own plants.

Victoria’s love for teaching about plants goes beyond the practical; it’s about sharing the magic of gardening with others. She believes in the power of plants to transform spaces, enhance well-being, and bring people together. Her guides and articles are not just lessons in horticulture; they are invitations to embark on a personal journey with nature.

Her affinity for all things tropical has not only influenced the aesthetic of Garden & Bloom but has also shaped its mission to make gardening accessible and enjoyable for everyone, regardless of their climate or experience level. Victoria’s vision is for Garden & Bloom to be a source of inspiration, a place where anyone can come to learn, grow, and discover the joy of gardening.

Together with John, Victoria continues to explore new horizons in gardening, always looking for innovative ways to share their love for the green and growing world. Her dedication to gardening, coupled with her desire to teach and inspire, makes Victoria a beloved figure in the gardening community, and an integral part of the Garden & Bloom story.

Headshot photos by Aly Dove

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